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Amika
Amika The Kure Mask 250ml
$77.00 250ml
A ten-minute repair mask for hair that's been through bleach, heat or both. Bond-building technology rebuilds the structure while deep hydration takes the brittleness out.
In stock — ships New Zealand-wide
- Size
- 250ml
- Hair type
- Dry, damaged, chemically treated
- Leave on
- 10 minutes
- How often
- Weekly
For hair that's had a hard year.
Dry, snapping, chemically processed hair doesn't need a conditioner. It needs the structure rebuilt — and ten minutes a week is enough to start making that happen.
Repairs
Bond-building technology works on the hair's internal structure, not just the surface.
Strengthens
Clinically proven to reduce breakage, with better elasticity so hair bends instead of snapping.
Hydrates
Replenishes the moisture that bleaching and heat styling strip out of brittle hair.
Reduction in breakage based on clinical testing.
What it is
Rich, but it rinses clean — so fine hair gets the repair without being left limp. Free from sulfates, parabens and animal-derived ingredients.
How to use it
One
After shampooing, apply evenly to wet hair.
Two
Leave it to work for ten minutes.
Three
Rinse thoroughly.
Weekly is enough for most. Go more often if hair is badly damaged. Works hardest alongside The Kure Strength Repair Shampoo.
Good to know
Free from sulfates, parabens and animal-derived ingredients.
Questions about Amika The Kure
Can you use The Kure on colour-treated hair?
Yes. It's safe on colour-treated and chemically processed hair — that's largely who it's built for.
How often should you use it?
Once a week, or more often if hair is severely damaged or very dry.
Will it weigh down fine hair?
No. It's rich and nourishing but rinses clean, so there's no residue or heaviness left behind.
What's the difference between this and a conditioner?
A conditioner smooths the outside of the hair. This rebuilds the structure inside it, which is what damaged hair actually needs.
Hair this good starts in the chair.
Book in and we'll build you a routine that actually fits — what to use, when, and what to leave on the shelf. Or give us a call and ask.